SAP 033 – Tobi Oludayomi; how to become a serial entrepreneur and grow your influence in the digital space

Tobi Oludayomi is a serial digital entrepreneur and speaker.

He is the founder of Digipay, a payroll platform, Copdat, a data analytics solution and Praybetter, a mobile app that helps people pray.

In 2012, Tobi also co-founded Studio14, a digital agency based in Birmingham, UK and Lagos, Nigeria.

Personal life

“I was born in Lagos, Nigeria. We moved to the UK when I was 10-11 years old.”

“My dad is from Ondo, and my mum is from Ekiti state in Nigeria.”

“It’s mum, dad and four boys (I’m second). Dad calls us the consumers association because when we were young we consumed all the food. He goes shopping on Thursday and the whole food is finished by Friday afternoon.”

Area of expertise

“I call myself the talker, you can call it the salesman.”

“I know how to get people to do things that benefit me.”

“Either you give me a project, I motivate you or help you see a vision.”

“I am also a User Interface designer”

Advice for aspiring digital entrepreneurs

“Pick a niche and focus on it. Become a master of that niche. Especially if you’re looking to start a digital agency.”

“For example, an agency focused on medical clients, so when people need anything in the medical space, they would come to you.”

A tool Tobi uses to get ahead


“It has changed the way we communicate. We don’t use emails anymore.”

“We have a team in the UK and in Lagos, Slack makes it much easier.”

“Another one is Pocket. It allows you to save content, news or articles on the internet to read later.”

Lowest entrepreneurial moment

“A couple of years ago we won our biggest contract at the time. But we didn’t have the manpower to deliver it in-house. So we decided to get help from outside. The vendor that we contracted it to, basically just lied.”

“We decided to find another vendor. We didn’t break even. And, the project which was supposed to take six months took one year and a half.”

Proudest entrepreneurial moment

“Last year I got selected as one of the 100 most influencing people in the digital industry.”

“That was cool!”

What’s got you buzzing right now

“We are launching a Youtube channel called 123 Rhymes with African themed content for kids.”

Lion’s Den

What is best African saying you’ve ever heard?

If you want to go fast, go alone. If you want to go far, go together

What was holding you back from building your brand?

“I don’t think there was anything.”

“It was probably me wanting to do music. One day all of my potential music work just fizzled out. That’s how I got into the business.”

Which is your social media platform of choice?


“There’s so much data to leverage from. As a developer, they allow you to build on their platform. Like chatbots and so many different things”

Do you have a daily routine that contributes to your success?

“Absolutely not. I just get up and work.”

Recommend a book for the Tribe to check

Soar! – T D Jakes

“It is a good book for anyone looking to start a business.”

If you had 24 hours to live what would you do?

“I will sell everything I own and give the money to every single person that I can impact.”

“I will probably go to the bank and get a loan and also give it away.”

Words of wisdom

“Just start.”

“Until you start, you’re not making any progress.”

“Build the simplest form of what you want to do and just start.”

Connect with Tobi