SAP 024 Saschan Fearon-Josephs; how overcoming an ordeal became the driver for building a hub for women’s reproductive health awareness

Saschan Fearon-Josephs is the founder of The Womb Room an organisation that aims to increase reproductive health awareness for women and girls.

Saschan founded the womb room in October 2011 and it has since grown into a network of women with the knowledge and tools to reconnect with their womanhood.

Personal life

”I am an only child but I grew up with my cousin. We lived together from age 4/5, so we grew up like sisters”

“I am from a mixed background; Jamaican, Irish and Indian. We have traced our history back to Nigeria, Cameroon and parts of Congo.”

Area of expertise

“Encouraging and empowering women to share their stories.”

“Also, getting people who wouldn’t typically take women’s reproductive health seriously to actually listen to what women have to say about the things they are experiencing”

A tip you use to get ahead

“Being fearless”

“You have to know how to sell a story to somebody in a way that makes them listen, by selling it on something that’s important to them.”

Lowest entrepreneurial moment

“The blog was getting traction, we had 20 thousand people a day visiting it. I now wanted to create a comprehensive online resource for women to be able to get all the information they need to manage their reproductive wellbeing.”

“We built this brand new website and the day before it was supposed to go live, somebody hacked it.”

“The two years worth of work that I had done was just gone. And I didn’t have any more money to start from scratch. Everything I had done, I had lost.”

Steps you took to overcome this low point

“I threw myself into my dissertation at University as a way of maintaining my interest in reproductive health.”

“I did my dissertation on the psychosocial impacts that reproductive health problems have on young women’s lives and identities. And how they construct relationships with other people as a result of their experiences.”

“It made me feel like I wasn’t alone because other women that I interviewed had similar experiences to me.”

Light bulb moment

“I already had a warm relationship with Ernst & Young because I had a mentor there. I took a chance and emailed them and asked if they would be happy to support some of the work that we’re doing next year.”

“They said yes, tell us what you need.”

“I was like wow!”

What’s got you buzzing right now

“The event series. It’s a space where we can connect with women and allow them to be vulnerable and share their stories.”

Lion’s Den

What’s the best African saying you’ve ever heard?

In the moment of crisis the wise build bridges and the foolish build dams

“It’s a Nigerian saying.”

What was holding you back from building your brand?

“Fear. Fear is multifaceted, it holds you back but also propels you forward.”

“It’s recognising that being afraid of something isn’t necessarily a reason not to do it.”

“I was afraid of pioneering change. But I didn’t want to live with the regret of not trying.”

Which is your social media platform of choice?


“I find it’s a better way of engaging our audience”

Share a daily routine that contributes to your success

“Eight hours of sleep every day.”

“Because I have stage four endometriosis, I get inflammation in pelvis, hips and knees a lot. If I don’t get eight hours of sleep my body can’t function properly.”

Recommend a book for the Tribe to check out

Sweetening the pill by Holly Grigg-Spall

“It uncovers how big pharmaceutical companies have spent millions of dollars to hide the fact that the pill has killed women.

If you had 24 hours to live what would you do?

“I will spend it doing the things that I really love. Shooting, play the piano, read books, spend it with family and my many cats.”

Words of wisdom

“Never let anybody else’s mediocrity hold you back from believing in the thing that you are doing.”

“And as a woman in business or in the workplace, if you’re struggling with your wellbeing don’t feel like you need to be silenced. Don’t feel like there’s any shame in what you’re going through. There’s power in you sharing your story.”

“Don’t be afraid”

Connect with Saschan at The Womb Room