SAP 026 – Anu-Seti Amen Ra; finding your purpose in life by investing in your investments

Anu-Seti Amen Ra is the CEO and co-founder of Remington & Ra, a Lifestyle investment company that was founded in 2014.

Anu describes himself as the Sartorial Tobacconist who’s life is about discovering and executing purpose.

Personal life
“My family is Fulani but I am a native Mississippian. Jackson, Mississippi.”

“There’s me, my brother and my sister. But we have an extended family. Cousins we call brothers and sisters.”

Area of expertise

“Communication skills.”

“I have always been an orator of some sort, I love talking and I love people.”

A tip for anyone looking to communicate better
“Be intentional with your words.”

“A lot of people try to save face. They really don’t want to say what they have to say because they are afraid of judgement. I want to discourage that altogether.”

Lowest entrepreneurial moment

“We had a company managing different fashion companies. Our goal was to get our clients deals. So, when all the clients got deals we ran out of clients.”

“Money got really bad, times got really difficult. And, the market started to get saturated and we lost our niche.”

Light bulb moment

“I heard this quote from an old homeless lady at the gas station. She said God told me to tell you to INVEST IN YOUR INVESTMENTS. I couldn’t process it at the time”

“When I got home and sat down, it clicked. Let’s push something that we can stand behind with our lifestyle. Remington and Ra.”

Proudest entrepreneurial moment

“In my old company, we helped get the ball rolling for this dynamic model instructor who runs a modelling agency. It was our best moment.”

“The first sign of success showed us that if we commit to this, we can do it.”

What’s got you buzzing right now

“The Sartorial Tobacconist brand. I have a Youtube channel coming where I will be covering different black-owned companies in the fashion, lifestyle and cigar communities.”

“The website is dropping very soon. That has my attention right now.”

Lion’s Den

What’s the best African saying you’ve ever heard?

Patience can cook a stone

What was holding you back from building your brand?

“Myself. I was always trying to be over-perfect, everything had to be perfect before I did it.”

“We find that common thing amongst entrepreneurs – the fear that someone will doubt us.”

Which is your social media platform of choice?

“My primary platform right now will definitely be Instagram.”

“I am a visual guy.”

Share a daily routine that contributes to your success

“I literally wake in the morning, open my eyes and I roar!”

“I head to my altar and say some ancestral prayers, send some light and give thanks to my ancestors. And pour some libations out.”

“Once I do that then I go and smoke a cigar”

Recommend a book for the Tribe to check out

48 laws of power by Robert Greene

“It shows the importance of the apprenticeship and the dark side to power.”

“My favourite chapter of the book says ‘never outshine your master’.”

If you had 24 hours to live what would you do?

“I would want to sit with my grandmother and my mother. I will tell my mother that we had sometimes when we didn’t agree, I will want to get her forgiveness for some of that stuff. I will hug her and tell her I love her.”

“And probably smoke one more cigar”

Words of wisdom

“Invest in your investments and be intentional with your words.”

Connect with Anu