SAP 018 – Oliver Kinzonzi; helping young people gain qualifications and build careers in the music industry

Oliver Kinzonzi is a London based creative. He is the CEO and founder of New Build Creative Resources, an organisation that helps young people gain qualifications and build careers in the music industry.

He is passionate about helping young people gain the skills they need to survive in the real world.

Personal life

“I’m in my mid 30’s, living in East London. I am in the creative industries. I run an organisation called New Build Creative Resources, it is a learning centre and record company. We deliver traineeships for young people aged 16-24, that are not in education, employment or training. We get them qualifications and work placements. We do this by putting out music projects.”

“I am passionate about young people, I am very passionate about my local environment and the infrastructure.”

“I am Congolese – Bakongo on my father’s side and my mum is from Bandundu.”

Area of expertise

“Economics, to the fullest extent. The whole element of rational thinking and business psychology in terms of output, revenue and your market.”

“Maximising utility – that means making the best use of any resources that you have.”

Lowest entrepreneurial moment

“When I lost my daughters when they relocated to Germany. It’s like having two lungs removed.”

“Sometimes you might go so hard and focus so much on one thing, that you lose focus on another. That was definitely my lowest point.”

Steps you took to overcome this low point

“Sink or swim? I decided to swim.”

“Just knowing what losing means and seeing other people that used to be really good and I saw how they lost hope and I didn’t want to be in that position.”

“I had to hang in there and deliver traineeships. Tunnel vision!”

The lightbulb moment

“When I got my contract, this was between November 2015 and January 2016, my lord, that was when I felt like the sacrifice was worth it. I earned half my yearly salary in one month.”

“I realised this is real. I can one day sit down with Diddy. It’s possible.”

What’s got you buzzing right now?

“Really excited about working with The Colour Network and my brother Kojo, delivering media traineeships. I have also got an album coming out in mid-November; ‘In The Mix Vol 2′.”

“The Colour Network is an internet TV channel, spearheaded by Kojo. You should check them out.”

Lion’s Den

What is the best African saying you’ve ever heard?


“it means ‘long live’”

“I wish everyone a long life.”

What was holding you back from building your brand?

“People around me that just wanted to be comfortable. Comfortable in a sense that they were content with what they had and they didn’t want to go further or take any risks.”

Which is your social media platform of choice and why?

“I would say Instagram. It connects you to Facebook.”

“And, you can download your Stories for Snapchat and Twitter even.”

Share one daily routine that contributes to your success

“Praying. Every other day. I need to pray more than I do.

“I also look at my cash flow forecast”

Recommend a book for the tribe to check out

The Wealth of Nations by Adam Smith. This is a book about pure capitalism that was initially published in 1776. This would give us a better understanding of the way industrialised nations work.”

If you had 24 hours to live, what would you do?

“I would fly to where my daughters are, I will sit them down, I will give them access to my Dropbox, show them everything I know.”

“And, give them logins to my emails and all my contacts. Have a very thorough conversation with them about keeping their womanhood and waiting until they get married. Then, I will give them my bank details.”

Words of wisdom

“It’s not easy, but try to live every day as if it’s your last. Try to push beyond the limit, shoot for the moon, if you miss the moon, I guarantee you, you’ll be amongst the stars.”

“So, just believe, anyone that doubts you, bless them with success.”

Connect with Oliver